Your first-party web analytics solution
Use Firstparty to collect proprietary customer analytics. Serve first-party cookies from your own domain, collect every event without being blocked by ad blockers, and keep customer information secure in your warehouse.
Get Started with a Workflow
Workflows guide you through configuring multiple Firstparty components to help achieve an objective, and can help you solve marketing problems like analytics, attribution, and audience creation in just a few clicks.
Explore All WorkflowsWorkflow - 3 Steps
Collect Web Analytics in Firstparty
Measure activity on your website better than ever before by collecting website pageviews with Firstparty.
You'll see the most accurate representation of visitor activity available, made possible since every Event travels through a domain that matches your website's. Every request and cookie is truly first-party, and your reports may show more pageviews, sessions, and visitors than are reported in your existing analytics solutions.
This Recipe will guide you through pointing a subdomain of your website's domain to Firstparty and installing Firstparty's lightweight Javascript library, firstparty.js.
Own all of your web analytics data
First-party Cookies
Bypass most ad blockers and see nearly 100% of your traffic, without sacrificing privacy protection for your users.
Collect Events Anywhere
Collect Events from your website, your existing data warehouse, or any server or service that can make an HTTP request.
Warehouse Connectors
Firstparty moves your web analytics to a warehouse you control, enabling you to activate that data on your terms. Support for Postgres, S3, Redshift, and BigQuery out of the box.
Audiences
Build Audiences From Website Analytics
Create Segments of Events and build Audiences of individuals from web activity combined with data from other marketing tools, CRM, internal databases, and more.
Explore AudiencesEvents represent actions performed by your website visitor or customer.
Events are the central measurement of who, how, and when your website or application is being used. Events may be collected using Firstparty.js, the Firstparty HTTP API, or a Warehouse Source, and can be sent to an unlimited number of Warehouses of your choice.
Accurate measurement
Increase data quantity & quality
Firstparty serves cookies and its tracking library from your website's domain. This means browsers and ad blockers won't prevent you from collecting the data you need to run your business.
Simple DNS setup
Cookies stay valid
Mitigate ad blockers
Supports all browsers
// Track pageviews with one line of Javascript
firstparty.page()
// Easily track custom events
firstparty.track('Form Completed', {
email: 'customer@gmail.com'
})
Accurate measurement
Collect any event with ease
Firstparty.js is an easy to install Javascript snippet that makes it easy to track pageviews, form completions, user activity, or just about anything else - from your website and app.
See our easy installation instructions
Portable marketing analytics
Copy everything
to your data warehouse
Your analytics data should be portable. Firstparty copies every event you generate to your data warehouse(s) on your schedule. Not ready to select a warehouse? We'll store it for you and migrate it when you're ready.
Postgres, S3, Redshift, BigQuery, and more coming soon
Sync as often as every hour
Accurate visitor measurement
Measure activity and build custom reports
Answer questions from "where are my users visiting from geographically?" to "how many visitors have looked at our pricing page?" directly within Firstparty.
Maintain data ownership
Unlimited Users and Warehouses
Anyone on your team may have access to Firstparty - whether they're marketers, engineers, executives, or anyone else.
Add as many Users as you'd like
Sync to an unlimited number of Warehouses
Reduce Customer Privacy Infringement
Firstparty keeps cookies on your domain, so your customers are never tracked once they leave your site.
Safer (first-party) cookies
By restricting cookies to your domain and never sharing them with a third-party, your website visitors can't be tracked across the internet with Firstparty data.
We Never Share Data
Firstparty will never share your data with anyone but who you tell us to. Want to run completely isolated from third-party marketing systems? No problem.
Collect 1,000,000 Events for Free
Pricing is based on how many events you collect. Start paying after you use your 1,000,000 free events. No contract or credit card required to get started.
per event
Unlimited data Sources
Unlimited data warehouses
No credit card required for trial
Billed monthly after your 1,000,000 free events are used
Enterprise
Volume discounts are available starting at 10,000,000 events per month on an annual basis.