Make Every Marketing Dollar Count
Connect online conversions to offline data to optimize your campaigns, increase conversion rates, and close the loop on attribution with your own first-party data.
Attribution
Optimize campaigns for the business objectives you actually care about
Audiences
Create Audiences from any source, including offline data
Analytics
Own all of your marketing Analytics data
Automation
Build powerful automations
It's Your Data. Make it Work For You.
Collect new first-party data
Marketing Analytics platforms typically rely on third-party cookies, and store data in walled gardens that make it difficult to analyze and activate.
Firstparty collects Events using first-party cookies, will transfer your data anywhere, and helps you activate collected data like never before.
Activate existing first-party data
The modern data warehouse has information of customer activities from dozens of tools, many of which are disconnected from a browser session (offline) or happen days after a visitor clicks on an ad.
Firstparty helps you activate this data, no matter where it was collected.
Designed for Marketers and Developers
Firstparty is built API-first, and with the ability to write custom code and queries, there's no limit to what your team can build to better serve your customers.
Get Started for Freeexports.handler = (event, context, callback) => {
// Set a key/value on the Event
event.setProperty('barfoo', 'foobar');
// Make an HTTP request with node-fetch
fetch('https://api.github.com/users/github')
.then(res => res.json())
.then(json => {
// Set a key/value on the Event
event.setProperty('payload', json);
// Finish work and end this Action's execution
callback();
});}Run Javascript in Response to Any Event
Javascript Actions allow you to write code that executes in response to any (or every) Event you collect - even from the browser.
Learn More About AutomationRead the DocsTurn a Warehouse Query into Events
Firstparty will create an Event for every row of data your warehouse query returns, which may be used to trigger custom Automations or send conversions to ad networks.
Read the DocsSELECTcontacts.email,
contacts.facebook_click_id,
opportunities.value
FROMcontacts
JOINopportunitiesONopportunities.account_id = contacts.account_idCollect 1,000,000 Events for Free
Pricing is based on how many events you collect. Start paying after you use your 1,000,000 free events. No contract or credit card required to get started.
per event
Unlimited data Sources
Unlimited data warehouses
No credit card required for trial
Billed monthly after your 1,000,000 free events are used
Enterprise
Volume discounts are available starting at 10,000,000 events per month on an annual basis.